Email Marketing Portfolio — Toheeb Akanni

Campaign Goal

Onboard new users and drive first savings deposit within 7 days of sign-up.

Target Audience

New Cowrywise sign-ups aged 22–35, Nigerian young professionals.

Email Sequence

Day 0 — Immediate Welcome to Cowrywise | Your savings journey starts now

Hi [First Name], welcome to Cowrywise! You just made a great decision. Thousands of Nigerians are already building wealth here. Today, you joined them.

Here's what happens next:

Set your savings goal (takes 2 minutes)
Choose your savings plan
Make your first deposit — even ₦1,000 counts

Your future self will thank you. Let's start.

Set My Savings Goal

Day 3 — Nudge [First Name], your savings goal is waiting

Hi [First Name], just checking in — we noticed you haven't made your first deposit yet, and that's okay!

Did you know? Users who save within their first week are 3x more likely to hit their target.

Start small. ₦1,000 today becomes ₦12,000 by year-end.

Make My First Deposit →

Day 7 — Social Proof + Urgency 500,000 Nigerians can't be wrong — your turn, [First Name]

Hi [First Name], one week ago you joined over 500,000 Nigerians saving smarter.

₦2.4 billion saved collectively
Average return of 12.5% annually
78% hit their savings target on time

This week only: Start saving and earn a bonus 2% on your first deposit.

Claim My Bonus →

Copywriting Techniques

Personalisation Social Proof Urgency / Scarcity Benefit-led Copy Progressive CTA

Projected Metrics

Metric	Email 1	Email 2	Email 3
Open Rate	72%	58%	65%
Click Rate	—	—	34%
Conversion	—	—	28%

Campaign Goal

Drive adoption of GTWorld app among existing customers not yet using digital banking.

Target Audience

GTBank customers aged 25–50 using branch banking, Nigeria nationwide.

Primary Campaign Email

Primary Email [First Name], skip the queue — bank from anywhere in 10 seconds

Dear [First Name], how many times have you stood in a queue at your branch this month?

What if you never had to again? The GTWorld app lets you:

Transfer money in 10 seconds
Pay bills without leaving your home
See all your accounts in one place
100% secure — bank-grade encryption

Over 3 million customers already use GTWorld. It takes 2 minutes to join them.

Download GTWorld App

Segmentation Strategy

Exclusion: Already active app users
Personalisation tags: [First Name], [Branch Name], [Last Visit Date]
Send time: Tuesday 9am or Thursday 12pm
Follow-up trigger: No click after 48hrs → Send reminder

Projected Metrics

Metric	Value
Open Rate	68%
Click Rate	41%
App Downloads	24%
Delivery Rate	89%

Campaign Goal

Re-engage subscribers who haven't opened Indomie emails in 60+ days.

Target Audience

Lapsed email subscribers — Nigerian families and young adults 18–40.

Email Sequence

Email 1 — Emotional Re-engagement [First Name], we've been cooking something special for you

Hey [First Name]! It's been a while and honestly? We miss you. (And so does your pot!)

New flavours just dropped — exclusive deals just for you:

New: Indomie Jollof Flavour
New: Indomie Pepper Soup
New: Indomie Small Chops Pack

See What's New

Email 2 — Exclusive Offer [First Name] — 20% OFF just for you. 48 hours only.

We don't want to lose you — so here's an offer you can't refuse:

20% OFF your next Indomie order. Use code: WELCOMEBACK

Valid for 48 hours only. Whether it's breakfast, lunch or 2am hunger — come back.

Claim My 20% Discount →

Projected Metrics

Metric	Value
Email 1 Open Rate	45%
Email 2 Open Rate	62%
Coupon Redemption	38%
Re-engagement Rate	22%

Campaign Goal

Maximise Black Friday sales through a 4-day email sequence driving urgency and conversions.

Campaign Timeline

MON — Teaser"Something BIG is coming to Jumia this Friday..."

THU — Early Access"[Name], exclusive early access — Black Friday starts NOW"

FRI — Main Launch"BLACK FRIDAY IS LIVE — Up to 80% OFF — Shop now!"

BLACK FRIDAY IS OFFICIALLY LIVE

Phones & Electronics — up to 60% OFF
Fashion & Accessories — up to 70% OFF
Home & Kitchen — up to 80% OFF

FREE delivery on orders over ₦10,000 — Flash deals every hour!

Shop Black Friday Now

SAT — Last Chance"FINAL HOURS — Black Friday ends at midnight, [Name]"

Segmentation Plan

Segment A: High-value buyers → Early access Thursday 6pm
Segment B: Browse-only users → Friday 8am + product recs
Segment C: Lapsed customers → Extra 5% off incentive
Segment D: New subscribers → Welcome + BF deal combo
A/B Test: Emoji-heavy vs. Urgency-first subject lines

Projected Metrics

Metric	Value
Friday Open Rate	79%
Click-Through Rate	52%
Purchase Rate	31%
Revenue Multiplier	4.2x

Campaign Goal

Drive first successful transaction within 5 days for new merchants, SMEs, and developers.

Email Sequence

Day 0 — WelcomeWelcome to Paystack — your first payment is closer than you think

You're now part of 200,000+ businesses getting paid seamlessly across Africa.

Complete your business verification
Set up your payment page or API integration
Accept your first payment — most merchants do this within 24 hours

Complete My Setup

Day 2 — Social Proof[First Name], 3 merchants like you just got paid

"Paystack helped us process ₦50M in our first month" — Tech Startup, Lagos
"Integration took 2 hours, not 2 weeks" — Developer, Abuja
"Our customers love the seamless checkout" — Fashion Brand, PH

View Integration Guide

Day 5 — Activation PushLast step: accept your first payment today (takes 2 mins)

You're one step away from joining merchants who processed ₦2 trillion last year.

Copy your API keys
Paste into your website or app
Run a test transaction

Go Live Now

Copywriting Techniques

Progressive Disclosure Developer-Friendly Tone Social Proof Friction Reduction Single CTA

Projected Metrics

Metric	Email 1	Email 2	Email 3
Open Rate	68%	55%	61%
Click Rate	—	—	32%
Activation	—	—	24%

Campaign Goal

Drive adoption of "Flutterwave Send" app for diaspora remittances to Nigeria.

Target Audience

Nigerians in UK/US/Canada aged 25–45 sending money home regularly.

Email Sequence

Primary EmailSend money home in seconds — no hidden fees, [First Name]

Every time you send money home, you lose 5–8% to fees. That's ₦40,000+ a year.

Zero hidden fees. What you see is what they get.
Live rates. Lock in ₦1,850/£1 today.
Delivery in minutes, not days. FCA-regulated.

Download Flutterwave Send

Follow-up 1 (48h, no click)Here's what Ngozi in London saved last month

Before: £500 → ₦875,000 (after fees)
After Flutterwave Send: £500 → ₦925,000 (zero fees)

That's ₦600,000 extra a year. Your rate is still locked.

Claim My Rate

Follow-up 2 (96h, no open)Your ₦ rate expires in 24 hours, [First Name]

Your locked exchange rate of ₦1,850/£1 expires tomorrow at midnight. Don't leave money on the table.

Download Before Midnight

Projected Metrics

Metric	Value
Open Rate	64%
Click Rate	38%
App Install Rate	19%

Campaign Goal

Reactivate contractors and hardware dealers who haven't ordered in 90+ days.

Email Sequence

Email 1 — Emotional Re-engagement[First Name], your sites are missing you — and so are we

We noticed it's been a while. While you were building, we've been innovating:

Dangote 3X: 30% stronger, sets faster
Dangote 42.5R: For high-strength structural work
Bulk delivery: Direct to site, same-day dispatch

Explore New Products

Email 2 — Volume Incentive[First Name] — 5% off your next bulk order. This week only.

We value our long-standing partners. Here's an exclusive offer just for you:

5% discount on your next bulk order — valid for orders of 100 bags or more.

Plus: Free delivery to your site within Lagos.

Claim My 5% Discount →

Projected Metrics

Metric	Value
Open Rate	58%
Click Rate	26%
Re-engagement Rate	14%

Campaign Goal

Drive December sales through urgency, VIP access, and dynamic product recommendations.

Campaign Timeline

Day 1 — VIP Early Access[First Name], your VIP early access starts NOW — 24h only

As one of our top customers, you get first dibs on our Detty December deals.

iPhone 15 Pro — ₦50,000 off
Samsung Galaxy S24 — ₦40,000 off
AirPods Pro 2 — ₦15,000 off

VIP access expires in 24 hours. Don't share this link.

Shop VIP Deals

Day 2 — Main LaunchDETTY DECEMBER IS LIVE — Up to 50% OFF everything

THE WAIT IS OVER. Detty December sales are now open to everyone.

Phones & Tablets — up to 40% OFF
Laptops & Accessories — up to 50% OFF
Smart Watches & Gadgets — up to 35% OFF

Free delivery on orders over ₦50,000. Pay small small with EasyBuy.

Shop All Deals

Day 3 — Social Proof[First Name], 5,000 people shopped yesterday. Here's what they bought

Yesterday was our biggest sales day this year. Here's what's trending:

🔥 iPhone 15 — 200+ units sold
🔥 Samsung A54 — 150+ units sold
🔥 Infinix Note 30 — 300+ units sold

Stock is running low on popular items. Shop now before they're gone.

See Trending Products

Day 4 — Final HoursFINAL 12 HOURS — Detty December ends at midnight

This is it, [First Name]. Detty December ends at midnight tonight.

After midnight, all deals disappear. No extensions. No rain checks.

Last chance to save up to ₦50,000 on your next phone.

Shop Before Midnight

Dynamic Content Strategy

VIP Segment: Early access + exclusive higher discounts
High-Value Buyers: Premium product recommendations
Browse Abandoners: Recently viewed items with discount
New Subscribers: Welcome offer + Detty December combo

Projected Metrics

Metric	Value
Average Open Rate	76%
Click-Through Rate	48%
Purchase Rate	35%
Revenue Multiplier	5.1x

Campaigns that open wallets,
not just inboxes

Spec Campaigns

Cowrywise

GTCO / GTBank

Indomie Nigeria

Jumia Nigeria

Paystack

Flutterwave

Dangote Cement

Slot Nigeria

Tools & Platforms

Mailchimp

Klaviyo

Brevo

ActiveCampaign

HubSpot

Canva / Figma

Google Analytics

Ready for campaigns like these?

Campaigns that open wallets,not just inboxes

Spec Campaigns

Cowrywise

GTCO / GTBank

Indomie Nigeria

Jumia Nigeria

Paystack

Flutterwave

Dangote Cement

Slot Nigeria

Tools & Platforms

Mailchimp

Klaviyo

Brevo

ActiveCampaign

HubSpot

Canva / Figma

Google Analytics

Ready for campaigns like these?

Cowrywise — Welcome Email Series

Campaign Goal

Target Audience

Email Sequence

Copywriting Techniques

Projected Metrics

GTCO / GTBank — Promotional Campaign

Campaign Goal

Target Audience

Primary Campaign Email

Segmentation Strategy

Projected Metrics

Indomie Nigeria — Re-engagement Campaign

Campaign Goal

Target Audience

Email Sequence

Projected Metrics

Jumia Nigeria — Black Friday Email Sequence

Campaign Goal

Campaign Timeline

Segmentation Plan

Projected Metrics

Paystack — Welcome & Activation Series

Campaign Goal

Email Sequence

Copywriting Techniques

Projected Metrics

Flutterwave — Product Launch Campaign

Campaign Goal

Target Audience

Email Sequence

Projected Metrics

Dangote Cement — B2B Re-engagement

Campaign Goal

Email Sequence

Projected Metrics

Slot Nigeria — Detty December Sales Sequence

Campaign Goal

Campaign Timeline

Dynamic Content Strategy

Projected Metrics

Campaigns that open wallets,
not just inboxes