Email Marketing Portfolio
Strategic email marketing for fintech, e-commerce, and FMCG brands across Nigeria and beyond. Welcome sequences, re-engagement campaigns, and seasonal launches that genuinely convert.
Campaign Portfolio
Concept campaigns demonstrating strategic thinking, email copywriting, and technical execution across Nigerian industries.
Welcome Email Series
3-email sequence to onboard new users and drive first savings deposit within 7 days of sign-up.
Promotional Campaign
Single promotional email + 2 follow-ups to drive GTWorld app adoption among branch-only customers.
Re-engagement / Win-Back
2-email win-back series with exclusive offer to re-engage subscribers who haven't opened in 60+ days.
Seasonal / Black Friday
4-day Black Friday email sequence with advanced segmentation to maximise urgency and conversions.
Welcome & Activation Series
3-email sequence to drive first successful transaction within 5 days for new merchants and developers.
Product Launch
Promotional campaign + 2 follow-ups to drive adoption of Flutterwave Send for diaspora remittances.
B2B Re-engagement
2-email win-back series to reactivate contractors and hardware dealers with 90+ days of inactivity.
Seasonal / Detty December
4-day sales sequence with dynamic product blocks and VIP early access for high-value buyers.
Client Reviews
Real results from real partnerships. Here's what clients say about working together.
Toheeb completely transformed our welcome series. Open rates jumped from 22% to 74%, and we saw a 40% increase in first-time deposits within the first month.
The Black Friday campaign Toheeb designed generated 4x more revenue than the previous year. The segmentation strategy was genius — every email felt personal.
We had 3,000 dormant subscribers. Toheeb's re-engagement campaign brought back 18% of them. That's real money back in our pipeline.
Toheeb completely transformed our welcome series. Open rates jumped from 22% to 74%, and we saw a 40% increase in first-time deposits within the first month.
The Black Friday campaign Toheeb designed generated 4x more revenue than the previous year. The segmentation strategy was genius — every email felt personal.
We had 3,000 dormant subscribers. Toheeb's re-engagement campaign brought back 18% of them. That's real money back in our pipeline.
Toolkit
Proficient across the leading email marketing and automation platforms.
Automation, segmentation, A/B testing
E-commerce flows, win-back sequences
Email campaing, segmentation, A/B testing
CRM integration, behavioral triggers
B2B nurturing, lead scoring
Email design mockups and assets
UTM tracking, conversion measurement
Get In Touch
Let's talk about your business, your goals, and how strategic email marketing can grow your revenue.
Disclaimer: All campaigns in this portfolio are concept/spec work created solely for portfolio demonstration purposes. They are NOT official campaigns from the brands featured and were NOT commissioned by them. All brand names remain the property of their respective owners.